The brand identity for the new Chinese high-end men´s fashion brand, “M-IDEA FOREVER”, is based on a strong concept,
which expresses the brand’s two fundamental characteristics; Avant Garde and Technology. The black and soft Avant-Garde
is expressed through the raw graphite. The bright and hard Technology grows out of the polished diamond.
The Carbon Concept unites them.

Corporate identity / fashion design / Made as part of Scandinavian DesignLab / 2011

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